Outside the Copyverse

About Me

Joan Ojiako

Joan Ojiako

I'm a copywriter and content strategist based in Port Harcourt, Nigeria, with a passion for crafting words that connect, convert, and captivate. With over 5 years of experience, I've helped brands tell their stories and achieve their business goals through strategic copywriting.

Location: Port Harcourt, Nigeria

I started my copywriting journey in 2019, working with startups and established brands across various industries. My approach combines strategic thinking with creative execution, always keeping the audience and business goals at the center. I specialize in web copy, email campaigns, brand messaging, and content strategy that drives real results.

Values

  • • Authenticity in communication
  • • Strategic thinking over creative fluff
  • • Continuous learning and growth
  • • Collaboration and partnership

Recommendations

Books

  • The Lies of Locke Lamora by Scott Lynch

    A masterclass in world-building and character development. The dialogue is sharp, the plot is intricate, and the world feels lived-in.

  • The Discworld Series by Terry Pratchett

    Witty, insightful, and endlessly entertaining. Pratchett's ability to blend humor with profound observations about human nature is unmatched.

  • The Name of the Wind by Patrick Rothfuss

    Beautiful prose and compelling storytelling. Rothfuss writes with a poet's touch, making every sentence a pleasure to read.

  • Made to Stick by Chip Heath & Dan Heath

    Essential reading for anyone who wants their ideas to be remembered. Practical insights on what makes messages stick.

  • The Elements of Style by William Strunk Jr. & E.B. White

    A timeless guide to clear, effective writing. Every copywriter should have this on their shelf.

Newsletters

  • • The Copywriter Club
  • • Marketing Examples
  • • Copyhackers
  • • Lenny's Newsletter
  • • The Content Marketing Institute

Tools

  • • Notion
  • • Grammarly
  • • Hemingway Editor
  • • Figma
  • • Google Docs

Interests

Books

Fantasy, Science Fiction, Literary Fiction, Non-fiction

Music

Indie, Jazz, Electronic, Afrobeats, Alternative

Films

Sci-Fi, Drama, Documentaries, Thrillers

Hobbies

Reading, Writing, Photography, Cooking, Traveling

Dislikes

  • • Interrupted sleep
  • • Pointless ragebait
  • • Rude people
  • • Traffic jams
  • • Cold coffee
  • • Unclear briefs
  • • Last-minute changes