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Aura Connect
Brand storytelling and social media copy for a wellness and mindfulness app.
Social MediaWellnessB2CBrand Storytelling
Project Overview
Client: Aura Connect
Industry: Health & Wellness
Project Type: Social Media, Brand Storytelling
Aura Connect required brand messaging that would resonate with millennials and Gen Z seeking mental wellness solutions. The project involved developing a brand voice that was authentic, approachable, and free from wellness industry clichés. Content included social media copy, app store descriptions, blog posts, and community engagement content.
Results
+52%
Social Engagement
Increase in likes, comments, shares
+35%
App Downloads
From social media campaigns
+28%
Brand Awareness
Measured through surveys
Client Testimonial
"Joan helped us find our brand voice and create social media content that actually connects with our audience. Our engagement rates doubled, and we've built a genuine community around our brand."
Emma Rodriguez
Founder, Aura Connect