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Habesha
Email campaign copywriting for an Ethiopian restaurant chain expanding to new markets.
EmailFood & BeverageCultural
Project Overview
Client: Habesha Restaurant Group
Industry: Food & Beverage
Project Type: Email Campaigns
Habesha required email campaigns that would introduce their authentic Ethiopian cuisine to new markets while maintaining cultural authenticity. The project involved creating welcome sequences, promotional emails, and seasonal campaigns that celebrated Ethiopian culture while making the cuisine accessible to diverse audiences.
Results
+32%
Open Rate
Above industry average for restaurant emails
+28%
Click-Through Rate
Increase in email engagement
+15%
Reservation Conversions
From email campaigns to bookings
Client Testimonial
"Working with Joan was a game-changer for our email campaigns. She understood our brand voice immediately and created content that resonated with our audience. Our open rates have never been higher."
Michael Tesfaye
Marketing Director, Habesha Restaurant Group