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REWIRED
Brand messaging and web copy for a tech startup focused on mental health solutions.
Web CopyBrand MessagingTechB2B
Project Overview
Client: REWIRED Technologies
Industry: Technology
Project Type: Web Copy, Brand Messaging
REWIRED needed compelling copy that would resonate with both B2B clients and end users. The challenge was balancing technical accuracy with emotional appeal, creating messaging that would convert visitors into users while maintaining authenticity. The project involved developing a complete brand voice, homepage copy, feature descriptions, and email sequences that would guide users through their mental health journey.
Results
+25%
Conversion Rate
Increase in sign-ups after copy refresh
+40%
Time on Page
Average time spent on key pages
-18%
Bounce Rate
Reduction in homepage bounce rate
Client Testimonial
"Joan's copy transformed our website from a technical manual into a compelling story. Our conversion rate increased by 25% within the first month, and we're still seeing the impact months later."
Sarah Johnson
CEO, REWIRED Technologies