Joan Ojiako
Copywriter & Content Strategist
I help brands tell their stories and achieve their business goals through strategic copywriting. With over 5 years of experience, I craft words that connect, convert, and captivate, turning visitors into customers and ideas into results.
Featured Work
Real results from strategic copywriting. Each case study shows how I help brands connect with their audience and achieve measurable outcomes.
What Clients Say
Don't just take my word for it, here's what clients say about working with me.
"Joan's copy transformed our website from a technical manual into a compelling story. Our conversion rate increased by 25% within the first month, and we're still seeing the impact months later."
Sarah Johnson
CEO, REWIRED Technologies
"Working with Joan was a game-changer for our email campaigns. She understood our brand voice immediately and created content that resonated with our audience. Our open rates have never been higher."
Michael Tesfaye
Marketing Director, Habesha Restaurant Group
"Joan's ability to simplify complex features into clear, compelling copy is remarkable. Our user onboarding improved significantly, and support tickets decreased by 22%. She's a true professional."
David Chen
Product Manager, Contestify
Writing Samples
Explore examples of my work across different formats and industries. See how strategic copywriting adapts to different audiences and goals.
Outside the Copyverse
About Me
Joan Ojiako
I'm a copywriter and content strategist based in Port Harcourt, Nigeria, with a passion for crafting words that connect, convert, and captivate. With over 5 years of experience, I've helped brands tell their stories and achieve their business goals through strategic copywriting.
Location: Port Harcourt, Nigeria
I started my copywriting journey in 2019, working with startups and established brands across various industries. My approach combines strategic thinking with creative execution, always keeping the audience and business goals at the center. I specialize in web copy, email campaigns, brand messaging, and content strategy that drives real results.
Values
- • Authenticity in communication
- • Strategic thinking over creative fluff
- • Continuous learning and growth
- • Collaboration and partnership
Recommendations
Books
The Lies of Locke Lamora by Scott Lynch
A masterclass in world-building and character development. The dialogue is sharp, the plot is intricate, and the world feels lived-in.
The Discworld Series by Terry Pratchett
Witty, insightful, and endlessly entertaining. Pratchett's ability to blend humor with profound observations about human nature is unmatched.
The Name of the Wind by Patrick Rothfuss
Beautiful prose and compelling storytelling. Rothfuss writes with a poet's touch, making every sentence a pleasure to read.
Made to Stick by Chip Heath & Dan Heath
Essential reading for anyone who wants their ideas to be remembered. Practical insights on what makes messages stick.
The Elements of Style by William Strunk Jr. & E.B. White
A timeless guide to clear, effective writing. Every copywriter should have this on their shelf.
Newsletters
- • The Copywriter Club
- • Marketing Examples
- • Copyhackers
- • Lenny's Newsletter
- • The Content Marketing Institute
Tools
- • Notion
- • Grammarly
- • Hemingway Editor
- • Figma
- • Google Docs
Interests
Books
Fantasy, Science Fiction, Literary Fiction, Non-fiction
Music
Indie, Jazz, Electronic, Afrobeats, Alternative
Films
Sci-Fi, Drama, Documentaries, Thrillers
Hobbies
Reading, Writing, Photography, Cooking, Traveling
Dislikes
- • Interrupted sleep
- • Pointless ragebait
- • Rude people
- • Traffic jams
- • Cold coffee
- • Unclear briefs
- • Last-minute changes
Let's Work Together
Have a project in mind? I'd love to hear about it. Whether you need website copy, email campaigns, brand messaging, or content strategy, let's discuss how strategic copywriting can help your brand connect with your audience and drive real results.
Location
Port Harcourt, Nigeria
Available for projects worldwide